![]() How does Lytro justify the 300$ premium over the Sony? Its exclusive technology? Sure, why not. Which already is a niche product in itself. The way I see it, it's closest competitor in terms of lens specs, sensor size, body size, target users and price is obviously Sony's DSC-RX10. I can't believe they came up with such a high price tag. And I'm not even talking about the workflow. There definitely is potential to this tech, but not with these specs and at this price. Though the comparison ends here: the now Sigma sensor actually delivers (at least at low ISO). Both use big numbers in order to avoid talking about actual megapixels. I feel there's a parallel to draw with the Foveon sensor, in terms of marketing.
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